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By: John Muritu

Hi, I agree with these points. I have been using them for sometime now and they absolutely work. I get very good open rates. Thanks John Muritu

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By: Adam Audette

These are good points, but you left out the most important one: the subject line. Extreme care should be taken here since it strongly influences open rates.

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By: Anonymous

Good points! With #2, and now reading this: http://it.slashdot.org/article.pl?sid=07/08/24/1931224, what can be done (if anything) if large ISPs start dropping N.D.Rs?

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By: Kelly

Nice tips! However, I would replace #3 with “Use a reputable email service provider” Nowadays, sender reputation is much more important than the actual content. A reputable email service provider is...

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By: Andy Brice

>Here are 5 things I only counted 3. I thought you were supposed to under promise and over deliver. ;0)

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By: ian

Ooops. That’s what I get for writing in a hurry. All fixed. *cough*

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By: John Arnold

>Nowadays, sender reputation is much more important than the actual content. To be precise, 83% of the time, sender reputation is the cause of filtering (according to ReturnPath). If you’re...

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By: amy - house share manchester

Excellent points, however one of our marketing guys always goes on about how the actual content in the email if wrote correctly reduces the email going into the spam filter. pretty sure if you do a...

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